Thursday, January 6, 2011

Customers Create the Coupons They Want Through New Easy-to-Use Website


MINNEAPOLIS -- Consumers can connect directly with their favorite merchants and get discounts on the products and services they really want by joining the new online community, CouponRally.com. Created by Twin Cities’ entrepreneur Dave Simmons, CouponRally.com is a free platform that lets consumers ask businesses registered on the site for discounts and then rally friends, family and others in their social networks to share in on the request.
“The creation of CouponRally was driven primarily by a passion to create an ideal promotional social network that would be beneficial for the consumer as well as the merchant,” said Simmons, a recognized leader in the online coupon industry. “Until now, only businesses could decide what discounts were available. CouponRally gives customers the power to design their own coupons and persuade merchants to approve them.”
This is how the new site works: Shoppers go online to CouponRally.com and create their profile. Then they can search more than 6 million businesses nationwide to find those that they would like to approach for coupons. They create the coupon – typically ranging from a 10 to 30 percent discount – and post it for sharing with other consumers who can choose to “Rally It!” Based on the popularity of the coupon, businesses can choose to activate the coupon or decline it. Additionally, CouponRally provides businesses the flexibility to offer multiple promotions per day.
“CouponRally offers businesses a host of benefits,” said Kallie Yang, manager of Unique Kreations Salon. “First of all, it gives us a direct insight into what consumers really want and helps us know what we should be stocking. Also, we’re not wasting time and money on unsuccessful promotions.”
For small businesses and start-ups that don’t have an online presence, CouponRally gives them valuable visibility with consumers looking for bargains on everything from shoes and clothing to restaurants and spa services.
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